Find Your Niche Using Google Trends & Google Keyword

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    Renaud Gagne

    Editor in Chief

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Hello, fellow freedom-seekers! As you venture into the world of remote work and online business, there’s one crucial ingredient that can make all the difference: finding the right niche. This applies whether you’re starting a Dropshipping Business, an Online Tutoring Business, or searching for the next compelling video or article topic to create.

You might be wondering, “Renaud, how do I discover that elusive niche that will propel my business to unimaginable success?” Fear not, my friend. I’m here to introduce you to two incredibly powerful tools that will become indispensable allies on your journey: Google Trends & Google Keyword Planner. With these tools at your disposal, you’ll be able to pinpoint the perfect niche that will captivate your audience and bolster your bottom line.

In this article, I’ll guide you through a detailed step-by-step process for harnessing the power of Google Trends and Google Keyword Planner to uncover your ideal niche. By the time you finish this guide, you’ll be a market research maestro, armed with the knowledge and skills needed to dominate the online landscape and build the life of your dreams. So, brew a cup of your favorite tea, settle in, and let’s begin this exciting journey together!

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Google Trends is a fantastic tool that shows you how popular search terms are over time. By analyzing search data, you can gain insights into what people are interested in and discover emerging trends before they become mainstream. As a remote worker or freelancer, this knowledge is invaluable for finding those untapped niches just waiting for someone like you to conquer.

As you dive into the world of Google Trends, you’ll start to see patterns emerge. You might notice that certain topics or industries are gaining traction, while others are losing steam. By identifying these trends early, you can capitalize on the growing demand and position yourself as a go-to authority in your chosen niche. Plus, you’ll have the added advantage of less competition, allowing you to establish your online presence more easily.

  1. Start broad, then narrow down: Begin with a general search term related to your interests and then dig deeper into specific sub-niches that catch your eye.
  2. Compare multiple search terms: Google Trends allows you to compare up to five search terms at once, helping you identify the most promising opportunities.
  3. Analyze regional interest: Discover where your target audience is located and tailor your content or offerings accordingly.
  4. Explore related queries and topics: Use Google Trends to uncover related search terms and topics, which can help you diversify your content and stay ahead of the curve.

Understanding Google Keyword Planner

Google Keyword Planner is your secret weapon for finding the most valuable keywords within your niche. This powerful tool helps you dive deep into the world of keywords, analyze search volume, assess commercial intent, and discover long-tail gems that can drive targeted traffic to your content.

With Google Keyword Planner, you’ll be able to optimize your content, reach the right audience, and maximize your online visibility like a true remote work warrior. So, let’s dive into some helpful tips for mastering this game-changing tool!

Tips for using Google Keyword Planner effectively:

  1. Don’t skip the filters: Use filters to exclude irrelevant keywords or those with low commercial intent, such as “jobs”, “free”, etc. This helps refine your results and focus on the most valuable keywords for your niche.
  2. Keep an eye on competition: Look for keywords with low competition and high search volume. These are the golden nuggets that can help you stand out in your niche and attract a highly engaged audience.
  3. Embrace the power of long-tail keywords: Long-tail keywords are more specific, less competitive phrases that can drive highly targeted traffic to your content. Focus on these gems for higher conversion rates and a more engaged audience.
  4. Organize, organize, organize: Group your keywords by theme or topic to help you create focused, relevant content that appeals to your target audience. This makes it easier to plan your content strategy and optimize for success.

To help you become a Google Keyword Planner pro, we invite you to watch this tutorial video on how to use Google Keyword Planner.

With the insights gained from Google Trends, the power of Google Keyword Planner, and the helpful tips and resources provided here, you’re well on your way to discovering a profitable niche, creating captivating content, and building a thriving online presence that speaks to the hearts and wallets of your target audience. So go forth, fellow remote work warriors, and conquer your niche with confidence and style!

The Repeatable Step-by-Step Process

Someone doing niche research Follow this step-by-step process to discover your perfect niche using the combined powers of Google Trends and Google Keyword Planner:

Identify your interests and passions

Start by listing the things you’re passionate about and interested in. These are the topics that will keep you motivated and engaged as you build your online presence.

Generate a list of potential niche ideas

Based on your interests and passions, brainstorm a list of niche ideas that resonate with you.

  • Analyze search volume over time: Look for niches with growing search interest over time, indicating a growing audience.
  • Identify seasonal patterns and regional interest: Understand when and where your niche is most popular, so you can tailor your content and offerings accordingly.
  • Evaluate related queries and topics: Discover related search queries and topics that can help diversify your content and stay ahead of the curve.

Research niche-specific keywords with Google Keyword Planner

  • Find high search volume, low competition keywords: Target keywords that have high search volume and low competition, making it easier for you to rank and attract traffic.
  • Identify long-tail keywords for content creation: Focus on longer, more specific keywords that have less competition and can drive highly targeted traffic.
  • Assess keyword value and commercial intent: Evaluate the potential monetary value of keywords, considering metrics like suggested bid and competition level.

Evaluate the competition

  • Analyze competitors’ websites and content: Study your competitors to identify gaps in their content or offerings that you can capitalize on.
  • Check keyword rankings for competitors: Determine how well your competitors rank for your target keywords and look for opportunities to outrank them.
  • Determine market saturation levels: Assess if the niche is oversaturated or if there’s room for you to carve out a unique position.

Validate your niche selection

  • Confirm audience demand and interest: Make sure there’s a sizable and engaged audience interested in your niche.
  • Assess profitability potential: Evaluate the potential for generating a sustainable income within your chosen niche.
  • Ensure alignment with personal goals and values: Finally, confirm that your niche aligns with your personal goals, values, and passions.

The keyword evaluation matrix

To help you further refine your keyword selection, ask yourself the following sequential questions:

  1. Does the keyword have a high search volume and low competition?
  2. Is the keyword relevant to my niche and target audience?
  3. Does the keyword have a high commercial intent or potential monetary value?
  4. Can I create valuable and engaging content around this keyword?

If the answer is “yes” to all these questions, you’ve likely found a winner!

By following this step-by-step process and leveraging the power of Google Trends and Google Keyword Planner, you’ll be well on your way to discovering a niche that aligns with your passions and offers substantial opportunities for success in the remote work and freelancing world.

Fine-Tuning Your Niche

Once you’ve followed the step-by-step process and identified a promising niche using Google Trends and Google Keyword Planner, it’s time to fine-tune your niche to create a unique position that sets you apart from the competition.

Here are some strategies for refining your niche and truly making it your own:

  1. Combine multiple passions or interests: Don’t be afraid to blend different passions or interests to create a unique niche. This can help you stand out in the market and attract a highly engaged audience.

  2. Focus on a specific target audience: Narrow down your target audience to a specific demographic or psychographic segment. By tailoring your content and offerings to this group, you’ll be able to establish a deeper connection and better serve their needs.

  3. Solve a unique problem or address a specific pain point: Identify a specific problem or pain point that your target audience faces and focus on providing solutions through your content and offerings.

  4. Leverage your unique skills or experiences: Use your own unique skills, background, or experiences to bring a fresh perspective to your niche. This can help you create content and offerings that are truly one-of-a-kind.

  5. Stay up-to-date with industry trends: Keep a pulse on your niche’s latest trends and developments, and incorporate them into your content and offerings. This will help you stay relevant and position yourself as a thought leader in your space.

  6. Continuously test and iterate: Don’t be afraid to experiment with different content formats, topics, and offerings. By continuously testing and iterating, you’ll be able to fine-tune your niche over time and optimize for success.

Remember, the key to success in the world of remote work and freelancing is to find a niche that not only has demand and profitability potential but also aligns with your passions, values, and personal goals. By fine-tuning your niche and creating a unique position in the market, you’ll be well on your way to building a thriving online presence and achieving your remote work dreams.


There you have it, fellow remote work warriors – a comprehensive guide to finding your perfect niche using the combined powers of Google Trends and Google Keyword Planner. By following the step-by-step process, fine-tuning your niche, and staying true to your passions and values, you’ll be well on your way to building a thriving online business or personal brand.

As you embark on this exciting niche-finding adventure, remember that the journey is just as important as the destination. Embrace the process of discovery, experimentation, and continuous learning as you carve out your unique position in the world of remote work and freelancing.

In the words of both Tim Ferriss and Frank Kern, success is about taking calculated risks, staying curious, and relentlessly pursuing your dreams. So go forth with confidence, and conquer your niche with the tenacity and grit of a true remote work champion.

Good luck, and happy niche hunting!